LAHORE: A day-long workshop ‘Training on Strong PR – Needof the Hour’ was held on Thursday to educate professionals on public relations skills.
The workshop comprised three sessions on electronic media/radio, printmedia and digital media. The sessions were conducted by renowned panelists from electronic, radio, print, and digital media.
The first session ‘Leveraging the Power of Electronic Media’ was headed by Suhail Warraich, Muhammad Malick, Samina Khalifa, and Kamala Uddin Tipu. The second session,’Old is Gold: Print Media-Still a Dominant Force’ was headed by Saleem Bokhari, Ayaz Khan, Sikander Hamid Lodhi and Latif Chaudhry.
The third session ‘Digital Media: The next super power’ was chaired by Fouzia Bhatti (Urdu Point), Raza Matin (Google), Badar Khushnood (Bramerz), Peter Lucas and Arslan Hassan.
The sessionswere followed by a question and answer round and the panelists interacted with the audience and answered their questions.
Professionals from various government and private organizations, including public relations officers (PROs), media managers, and CEOs from various communication organisations attended the workshop in large numbers. Speaking on the occasion, PID Lahore Director General (DG) Ijaz Ahmed said the workshop was designed to train professionalsabout the intricacies of the public relations so that they could succeed in their professions.
He said the training workshop would help the participants improve their skills in their professions. Healso gave away certificates among the participants of the training workshop.
